Facebook announces manual review of political advertising
An email sent to advertisers this week shows that all future advertising aimed at users based on “political, religious, racial and social issues” must be subject to manual review before they can be launched on Facebook. Previously, Facebook accused Russian controlled entities of putting political ads on their platforms, interfering with the results of last year’s us elections.
Compared with other ad automatically delivered on the Facebook platform, the release of such ads will carry out higher audit standards. Facebook warns that the new policy will have an adverse effect on advertising campaigns.
In the near term, Facebook accused Russian controlled entities of putting political ads on their platforms, interfering with the results of last year’s us elections. The new adjustment poses a threat to Facebook’s core business. Advertisers like the speed and efficiency of the Facebook platform. However, if an artificial review mechanism is introduced, then this advantage may no longer exist.
Facebook’s mail shows: “after this update, more ads will be manually audited.”. If the marketing activities of the advertising that we need additional options include targeting the audit (such as related to politics, religion, race and social issues), then we will put these advertisements to the manual review. In these cases, there may be delays in advertising. However, we will explore ways to reduce latency.”
Recently, Democratic senators Mark Werner (Mark Warner) and Amy Krob Klobuchar (Amy) is drafting a bill to improve disclosure requirements for digital political advertising. The current law requires detailed disclosure of political advertising through cable and satellite television, but such regulations do not apply to digital platforms.