DG products of e-commerce derrick, the operation of China’s official network still shows normal at present.
Du Jiabanna, in order to create momentum, has released a special theme promotional film for the show, “Eating with Chopsticks”, which was pointed out by netizens in the film intentionally vilified traditional Chinese language. Subsequently, a number of screenshots of conversations with Dujiabanna designer Stefano Gabbana were released by netizens. In the process of debating with netizens, the designer openly abused and blackened netizens, triggering heated discussions.
After the fermentation, many Chinese artists, including Chen Kun, Li Bingbing, Zhang Ziyi and Wang Junkai, announced their refusal to attend the fashion show The Great Show hosted by Du Jiabanna in Shanghai tonight.
In the afternoon, Du Jiabana apologized to the Chinese people on the official ins platform and claimed that his official account had been attacked by hackers. Currently, the relevant situation is under investigation.
According to the Ministry of Culture and Tourism, Du Jiabana’s fashion show The Great Show, which will be held in Shanghai, has been cancelled. Subsequently, the reporter learned from insiders that the show of Italian famous brand Du Jiabana has been cancelled after the fermentation of “humiliating China”.
Later, D&G brand image ambassadors in the Asia-Pacific region, Dili Reba and Wang Junkai, also issued letters of notification announcing the termination of the contract. The major domestic e-commerce outlets have also stepped down from the shelves of DG products. Enterprise stores and individual direct mail stores have also expressed “humiliation and disgrace, suspension of business”.
Sales of D&G Brand-related Products for All Eight Domestic E-Commerce Businesses
Du Jiabana regards China as an important market for profit, but mocks the Chinese people, disrespects the national culture, and describes it as “breaking its own way”.
At about 0:30 a.m. today, except Amazon China, the eight most mainstream e-commerce platforms operating luxury goods business in China have all stepped down from the shelves of all related products of Dolce & Gabbana brand, including Tianmao, Jingdong and Suning, the three major e-commerce giants in China, as well as E-Koala, luxury goods and electricity. Shangsi Treasury, Merchandise Club, No. 1 Shop, Overseas Shopping Platform, Ocean Wharf and other platforms.
This means that if the D&G side does not actively deal with the incident properly, besides Dujiabanna D&G China official website, the brand’s important e-commerce sales channels in China will almost be cut off in the future.
Searching for “Dujiabanna and Dolce & Gabbana” brand keywords in Taobao App, there is no presentation of related brand main products, only sporadic and less relevant products. Under the Skycat interface, there is no sales of related products. In Taobao website search, it will still show a lot of DG products, but most of them are sold by individual shopkeepers.
Some stores in Tianmao International said they would not sell any D&G products. In Taobao, some stores said they were already making statistics and would later take D&G products off the shelves.
On App, a temple warehouse focused on luxury goods sales, Du Jiabana and Dolce & Gabbana were still on their brand lists at about 1 a.m., but they were subsequently removed from the brand list and no products previously on sale were seen. Through site search, in addition to displaying four products, there are no main products of the brand on sale.
It is understood that just one day before the DG Executives’humiliation to China did not happen, there were more than 1,000 products about Du Jiabanna on Temple App. Another user reaction, its previous collection of many DG products, the current status is also shown as “sold out”.
Amazon China website and Dolce & Gabbana China official website still sell brand products normally
Search the Amazon China website for the brand keywords of “Dujiabanna and Dolce & Gabbana”, and more than 1000 related products. It can be said that in the mainstream e-commerce platform, Amazon China may be the only platform that has not yet taken “off-shelf” measures.
Dolce & Gabbana China’s official website is still operating normally.
In addition, on August 8, 2011, Dolce & Gabbana’s official online flagship store was launched in China. Its online store is operated by YOOX Group and supports local distribution, covering more than 100 cities and regions in China. At present, the sales of the platform also show normal.
However, with the further warming and fermentation of the humiliation incident, these “traffic sparse” platforms may also become the only channel for their future online sales in China. If we compete with the current diversified online channels of luxury brands at the same level, we can see the disadvantages.
D&G was fined for quality problems
Reporters learned from the national enterprise credit information publicity system that Dolce & Gabbana (Dolce & Gabbana D&G), a well-known international brand, was fined by Shanghai Huangpu District Market Supervision Bureau on September 21, 2017 for adulterating and adulterating products, pretending to be true, inferior or substandard products. It’s 346 thousand and 500 yuan.
D&G brand in China’s entity company “Duoxi Jiapina Garment Business (Shanghai) Co., Ltd.” In 2016 and 2017, it was fined for quality problems.
According to the State Enterprise Credit Information Publication System, on August 16, 2016, Duoxi Jiapina Company was punished by Shanghai Municipal Quality and Technology Supervision Bureau for selling unqualified women’s shoes as qualified products.
On September 21, 2017, Shanghai Huangpu District Market Supervision and Administration fined 346,500 yuan for adulteration, adulteration, fake, sub-perfect or substandard products.
On August 29, 2018, he was fined 10,000 yuan by the Market Supervision Bureau of Pudong New Area of Shanghai for violating the principle of “not registering as a branch company of a limited liability company or a joint stock limited company in accordance with the law, but using the name of a branch company fraudulently”.
Development of D&G Group in China
According to public information, Dolce & Gabbana was founded in 1985, headquartered in Milan, Italy. Today it has become a luxury